THEORETICAL ASPECTS OF THE ESSENCE OF THE CONCEPT “STRATEGY”

This article presents the critical review of the existing the scientific literature in professional approaches to the definition of the term "strategy". The existing systems notion of the basic elements were analyzed, generalizing system of the views in these categories was carried out and their basic universal provisions were allocated. Generalized interpretation of the "strategy" has been supplemented by the results of this work, the most important and universal elements of the notion that, for any branch of the economy, were laid in its foundation.