Theoretical Papers - Hybrid subgames and copycat games in a pulsing model of advertising competition
| Year of publication: |
1999
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|---|---|
| Authors: | Mesak, H.I. ; Calloway, J.A. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 50.1999, 8, p. 837-849
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