Theoretical versus actual product variety: how much customisation do customers really demand?
| Year of publication: |
2011
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|---|---|
| Authors: | Stäblein, Thomas ; Holweg, Matthias ; Miemczyk, Joe |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 7624499. - Vol. 31.2011, 3 (22.2.), p. 350-371
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