Theorizing about resource integration through service-dominant logic
Linda D. Peters; Helge Löbler; Roderick J. Brodie; Christoph F. Breidbach; Linda D. Hollebeek ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Peters, Linda D. ; Löbler, Helge ; Brodie, Roderick J. ; Breidbach, Christoph F. ; Hollebeek, Linda D. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 3, p. 249-268
|
| Subject: | Ontological/epistemological assumptions | resource integration | S-D logic | theorizing | Service-Dominant Logic | Service-dominant logic | Theorie | Theory | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010461934