Theorizing with managers : how to achieve both academic rigor and practical relevance?
Suvi Nenonen, Roderick J. Brodie, Kaj Storbacka and Linda D. Peters
| Year of publication: |
2017
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|---|---|
| Authors: | Nenonen, Suvi ; Brodie, Roderick J. ; Storbacka, Kaj ; Peters, Linda D. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1130-1152
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| Subject: | Theory | Methodology | Theorizing | Abductive reasoning | Collaborative theorizing | Theory-praxis gap | Theorie-Praxis-Verhältnis | Theory-practice divide | Theorie | Wissenschaftliche Methode | Scientific method | Organisationsforschung | Organizational research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2017-0171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725629