Theorizing with managers: Nenonen et al . are right on!

Purpose The purpose of this paper is to reflect and comment upon Nenonen et al. ’s paper on theorizing with managers. Design/methodology/approach The paper is a personal comment and reflection. Findings The author finds much to support in Nenonen et al. ’s work, although also some areas where future work could build on it further. Originality/value This commentary extends Nenonen et al. ’s work.

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Year of publication:	2017
Authors:	Kohli, Ajay K.
Published in:	European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 7/8, p. 1161-1162
Publisher:	Emerald Publishing Limited
Subject:	Theory \| Collaborative theorizing \| Theory practice gap

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/EJM-03-2017-0173 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723709