Theory and application of defensive strategy
John Hauser
| Year of publication: |
1986
|
|---|---|
| Authors: | Hauser, John R. |
| Published in: |
The economics of strategic planning : essays in honour of Joel Dean; partial proceedings of a conference .... - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-11260-7. - 1986, p. 113-139
|
| Subject: | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001261908