Theory and measurement of consumer innovativeness: A transnational evaluation
| Year of publication: |
1998
|
|---|---|
| Authors: | Goldsmith, Ronald E. ; d'Hauteville, François ; Flynn, Leisa R. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 3-4, p. 340-353
|