Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
| Year of publication: |
2007
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|---|---|
| Authors: | Brownlie, Douglas ; Hewer, Paul ; Ferguson, Pauline |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 5-6, p. 395-410
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