Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Douglas Brownlie; Paul Hewer; Pauline Ferguson
| Year of publication: |
2007
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|---|---|
| Authors: | Brownlie, Douglas ; Hewer, Paul ; Ferguson, Pauline |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 5/6, p. 395-409
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| Subject: | Theorie-Praxis-Verhältnis | Theory-practice divide | Marktforschung | Market research | Interdisziplinäre Forschung | Interdisciplinary research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492052