Theory of attractive quality and the Kano methodology - the past, the present, and the future
Lars Witell, Martin Löfgren and Jens J. Dahlgaard
| Year of publication: |
2013
|
|---|---|
| Authors: | Witell, Lars ; Löfgren, Martin ; Dahlgaard, Jens Jörn |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 11, p. 1241-1252
|
| Subject: | theory of attractive quality | Kano methodology | customer needs | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207256