Theory of planned behaviour extension in adoption of social media for online shopping in India
Bhuvanesh Kumar Sharma, Sunil Mishra, Vinay Nandre
| Year of publication: |
2022
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| Authors: | Sharma, Bhuvanesh Kumar ; Mishra, Sunil ; Nandre, Vinay |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 27.2022, 3, p. 330-351
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| Subject: | India | perceived privacy | social media purchase behaviour | social networking sites | theory of planned behaviour | TPB | trustworthiness | Social Web | Social web | Indien | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Datenschutz | Data protection | Vertrauen | Confidence | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.121692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252929