Theory, practice and impact in academic marketing research
Michael J. Baker
| Year of publication: |
2010
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|---|---|
| Authors: | Baker, Michael John |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 1, p. 5-18
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| Subject: | Marktforschung | Market research | USA | United States | Universitäre Forschung | University research | Theorie | Theory | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965728