Theory Testing Using Case Studies in Business-to-Business Research A case methodology is developed that is appropriate for use by business-to-business researchers

Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology

Johnston, Wesley J., (2001)

Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Liu, Annie H., (2005)

Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Liu, Annie H., (2005)