There goes my hero again : sport scandal frequency and social identity driven response
Sarah J. Kelly, Clinton S. Weeks and P. Monica Chien
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Kelly, Sarah J. ; Weeks, Clinton S. ; Chien, P. Monica |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 1, p. 56-70
|
| Subject: | Sport scandal | sponsorship | social identity | fans | brand attitude | spillover | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Markenführung | Brand management | Sportmarketing | Sports marketing | Sport | Sports | Spillover-Effekt | Spillover effect | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1359656 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011860426