There is no such thing as a free wine tasting : the effect of a tasting fee on obligation to buy
Natalia Kolyesnikova; Tim H. Dodd
| Year of publication: |
2009
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|---|---|
| Authors: | Kolyesnikova, Natalia ; Dodd, Tim H. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 8, p. 806-819
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| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952668