Extent: | XX, 251 S. : Ill. 23cm |
---|
Type of publication: | Book / Working Paper
|
---|
Language: | English |
---|
Notes: | Previous ed.: New York: Amacom, 1998 |
---|
ISBN: | 978-0-471-78462-3 ; 0-471-78462-1 |
---|
Classification: | Unternehmensführung ; Marketing |
---|
Source: | |
Persistent link: https://www.econbiz.de/10004865363