"They don't want us to become them" : brand local integration and consumer ethnocentrism
Eva Kipnis; Krzysztof Kubacki; Amanda J. Broderick; Dariusz Siemieniako; Nataliya L. Pisarenko
| Year of publication: |
2012
|
|---|---|
| Authors: | Kipnis, Eva ; Kubacki, Krzysztof ; Broderick, Amanda J. ; Siemieniako, Dariusz ; Pisarenko, Nataliya L. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 7/8, p. 836-864
|
| Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577005