They never buy alone : the analysis of industrial consumer satisfaction as a group level construct
Uta Herbst; Viola Austen; Michael A. Merz
| Alternative title: | Analyse der industriellen Kundenzufriedenheit auf Gruppenebene |
|---|---|
| Year of publication: |
2013
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| Authors: | Herbst, Uta ; Austen, Viola ; Merz, Michael A. |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 73.2013, 6, p. 475-485
|
| Subject: | Buying Center | customer loyalty | group level construct | industrial consumer satisfaction | multi level analysis | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Bauwirtschaft | Construction industry | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222417