Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Prashant Raman and Kumar Aashish
| Year of publication: |
2021
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|---|---|
| Authors: | Raman, Prashant ; Aashish, Kumar |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 2, p. 90-109
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| Subject: | animosity | brand's perceived quality | China | ethnocentrism | global identity | India | willingness to buy | Indien | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Nationalkultur | National culture | Markenführung | Brand management | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Markenartikel | Brand | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2020.1807664 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515204