Thinking about fit and donation format in cause marketing : the effects of need for cognition
Anthony H. Kerr and Neel Das
| Year of publication: |
2013
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|---|---|
| Authors: | Kerr, Anthony H. ; Das, Neel |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 21.2013, 1, p. 103-112
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117349