Thinking Big! Incorporating Macrotrends into Supply Chain Planning and Execution

We know that many businesses have a short-term focus in their planning and operations. In this article, Tom, Chad, and John note that companies often take a reactive posture to crises in their supply chains, failing to consider and manage events that present important risks and opportunities. Drawing from their new book Global Macrotrends and Their Impact on Supply Chain Management, the authors examine four key macrotrends and describe how these may well have profound effects on supply chains beyond the immediate future. The authors encourage businesses to devise Òstrategies that can seize advantages when competitors are blindsided or simply fall behind.Ó Copyright International Institute of Forecasters, 2015