Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen, (2014)
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Le Nguyen Hau, (2017)
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Co-creation practices and service outcomes : a transformative health service framework
Islam, Shahidul, (2024)
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A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep, (2022)
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Effect of frontline employee's hope and consumer failure during consumer-created emergencies
Ranjan, Kumar Rakesh, (2020)
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An effectual-causal view of managerial decisions in the internationalization of Indian MNEs
Dash, Rupanwita, (2019)
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