Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Kumar Rakesh Ranjan, Sudeep Rohit, Rupanwita Dash and Ramendra Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Ranjan, Kumar Rakesh ; Rohit, Sudeep ; Dash, Rupanwita ; Singh, Ramendra |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 9/10, p. 914-961
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| Subject: | Bottom of the pyramid (BoP) | co-creation of value | healthcare | service-dominant logic | wellbeing | Service-Dominant Logic | Service-dominant logic | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1862279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607863