"Thinking Global, Acting Local": - An Attribute Approach to Product Strategy
| Year of publication: |
2001
|
|---|---|
| Authors: | Keillor, Bruce D. ; Hausknecht, Douglas R. ; Parker, R.Stephen |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 10.2001, 2, p. 27-48
|