"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Elisa Monnot, Fanny Reniou, Béatrice Parguel, Leila Elgaaied-Gambier
| Year of publication: |
2019
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|---|---|
| Authors: | Monnot, Elisa ; Reniou, Fanny ; Parguel, Béatrice ; Elgaaied-Gambier, Leila |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 154.2019, 2, p. 355-370
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| Subject: | Consumer behavior | Ethical dilemma | Overpackaging | Environmental consciousness | Context effects | Attribution | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Unternehmensethik | Business ethics | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3439-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988991