"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Year of publication: |
2019
|
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Authors: | Monnot, Elisa ; Reniou, Fanny ; Parguel, Béatrice ; Elgaaied-Gambier, Leila |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 154.2019, 2, p. 355-370
|
Subject: | Consumer behavior | Ethical dilemma | Overpackaging | Environmental consciousness | Context effects | Attribution | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Markenführung | Brand management | Markenimage | Brand image | Unternehmensethik | Business ethics |
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