Thinking styles affect reactions to brand crisis apologies
Liangyan Wang, Shijian Wang, L. Robin Keller and Jie Li
| Year of publication: |
2016
|
|---|---|
| Authors: | Wang, Liangyan ; Wang, Shijian ; Keller, L. R. ; Li, Jie |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 7/8, p. 1263-1289
|
| Subject: | Brand management | Customer behavior | Markenführung | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2014-0457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609021