Third party labeling and the consumer decision process

The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Year of publication:	2008-09-01
Authors:	Larceneux, Fabrice ; Carpenter, Marie
Institutions:	HEC Paris (École des Hautes Études Commerciales)
Subject:	Food labels \| Protected Geograhic Indication (PGI) labels \| label equity \| consumer decision process

Extent:	application/pdf
Series:	Les Cahiers de Recherche.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 891 28 pages
Classification:	D11 - Consumer Economics: Theory ; D12 - Consumer Economics: Empirical Analysis
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005021600