Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, Shuman Wang, Xiaolei Yu
| Year of publication: |
2020
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|---|---|
| Authors: | Yuan, Chun Lin ; Moon, Hakil ; Kim, Kyung Hoon ; Wang, Shuman ; Yu, Xiaolei |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 221-230
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| Subject: | Third-party organization endorsement | Perceived value | Parasocial relationship | B2B marketing | B2B customer loyalty | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.07.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012322045