Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kyongseok Kim & Jooyoung Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Kyongseok ; Kim, Jooyoung |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 3, p. 145-158
|
| Subject: | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Datenschutz | Data protection | Standardisierung | Standardization | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259485