Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability
Mathew S. Isaac, Bobby J. Calder
| Year of publication: |
2025
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|---|---|
| Authors: | Isaac, Mathew S. ; Calder, Bobby J. |
| Published in: |
Consumer psychology review. - Hoboken, NJ : Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 8.2025, p. 3-14
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| Subject: | advertising | content marketing | persuasion knowledge model | research progress | resistance topersuasion | theory building | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Bibliometrie | Bibliometrics | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/arcp.1107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327699