This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Svetlana V. Davis and Peter A. Dacin
| Year of publication: |
2022
|
|---|---|
| Authors: | Davis, Svetlana V. ; Dacin, Peter A. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 7, p. 1125-1139
|
| Subject: | Avoidance behavior | Blame attribution | Brand attachment | Brand identification | Brand transgressions | Contentious behavior | Customer prioritization | Exclusion | Perceived threat | Reengagement behavior | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2020-2745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429063