This logo moves me : dynamic imagery from static images
Luca Cian, Aradhna Krishna, and Ryan S. Elder
| Year of publication: |
2014
|
|---|---|
| Authors: | Cian, Luca ; Krishna, Aradhna ; Elder, Ryan S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 2, p. 184-197
|
| Subject: | dynamic imagery | logo design | brand attitudes | engagement | perceived movement | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Werbewirkung | Advertising effects | Produktgestaltung | Product design |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362218