Three conjoint segmentation approaches to the evaluation of advertising theme creation
| Year of publication: |
1983
|
|---|---|
| Authors: | Stanton, Wilbur W. ; Reese, Richard M. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 11.1983, 2, p. 201-216
|
| Publisher: |
Elsevier |