Three keys to M-PESA's success : branding, channel management and pricing
Ignacio Mas and Amolo Ng'weno
| Year of publication: |
2010
|
|---|---|
| Authors: | Mas, Ignacio ; Ng'weno, Amolo |
| Published in: |
Journal of payments strategy & systems. - London : Stewart, ISSN 1750-1806, ZDB-ID 24196186. - Vol. 4.2010, 4, p. 352-370
|
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009882990