Three-way interaction and multiple mediation models : environmental strategy and sustainability marketing commitment applications
Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou and Ming-Tsung Lee, Yung-Chuan Huang and Maria Carmen B. Lapuz
| Year of publication: |
2024
|
|---|---|
| Authors: | Yu, Tai-Yi ; Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang ; Lee, Ming-Tsung ; Huang, Yung-Chuan ; Lapuz, Maria Carmen B. |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 4, p. 791-813
|
| Subject: | Environmental strategy | Service attractiveness | Supplier trust | Sustainability marketing commitment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2022-0910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210480