Through a discourse analysis lens less darkly : illuminating how SME principals and support agency practitioners see marketing in SMEs
Paul Copley
| Year of publication: |
2010
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| Authors: | Copley, Paul |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 10.2010, 4, p. 353-368
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853186