Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Han-fen Hu, Anjala S. Krishen, Jesse Barnes
| Year of publication: |
2023
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| Authors: | Hu, Han-fen ; Krishen, Anjala S. ; Barnes, Jesse |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-14
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| Subject: | Water reuse | Narrative transportation | Actual knowledge | Perceived knowledge | Message framing | Media credibility | Trust | Attitude | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Wasserversorgung | Water supply | Wissensmanagement | Knowledge management | Narrative Methode | Narrative method | Vertrauen | Confidence | Marketingmanagement | Marketing management | Wissenstransfer | Knowledge transfer | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113655 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014280451