Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Verena Hüttl-Maack, Tara M. Sedghi, Jana M. Daume
| Year of publication: |
2024
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|---|---|
| Authors: | Hüttl-Maack, Verena ; Sedghi, Tara ; Daume, Jana |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 1, p. 92-100
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| Subject: | advertising | consumer skepticism | curiosity | persuasion | positive affect | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
freely available
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470733