Thumbs up or down : consumer reactions to decisions by algorithms versus humans
Year of publication: |
2022
|
---|---|
Authors: | Yalcin, Gizem ; Lim, Sarah ; Puntoni, Stefano ; Van Osselaer, Stijn M. J. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 4, p. 696-717
|
Subject: | algorithms | attribution theory | decision making | decision outcome favorability | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Algorithmus | Algorithm | Entscheidungstheorie | Decision theory |
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