Tie strength, embeddedness, and social influence : a large-scale networked experiment
Year of publication: |
2014
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Authors: | Aral, Sinan ; Walker, Dylan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1352-1370
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Subject: | peer influence | social contagion | social networks | viral marketing | information systems | randomized experiment | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Experiment | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group |
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