Tie strength, embeddedness, and social influence : a large-scale networked experiment
Sinan Aral; Dylan Walker
| Year of publication: |
2014
|
|---|---|
| Authors: | Aral, Sinan ; Walker, Dylan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1352-1370
|
| Subject: | peer influence | social contagion | social networks | viral marketing | information systems | randomized experiment | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Experiment | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381871