Time for Real Brands - Consumers are wise to every marketing trick, says Paul Southgate - so it s time to be honest and give them brands with soul
| Year of publication: |
1996
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| Authors: | Southgate, Paul |
| Published in: |
Marketing : monthly magazine of the Institute of Marketing. - London, ISSN 0025-3650, ZDB-ID 4142858. - 1996 (14.03.), p. 16-18
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