Time-to-Market, Window of Opportunity and Salvageability of a New Product Development
| Year of publication: |
2002
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|---|---|
| Authors: | Messica, A. ; Mehrez, A. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 23.2002, 6, p. 371-378
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