Time to Pay Attention to Attention : Using Attention-Based Process Traces to Better Understand Consumer Decision-Making
Year of publication: |
[2021]
|
---|---|
Authors: | Mormann, Milica Milosavljevic ; Griffiths, Tom ; Janiszewski, Chris ; Russo, J. Edward ; Aribarg, Anocha ; Ashby, Nathaniel J. S. ; Bagchi, Rajesh ; Bhatia, Sudeep ; Kovacheva, Aleksandra ; Meissner, Martin ; Mrkva, Kellen |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Entscheidung | Decision |
Extent: | 1 Online-Ressource (23 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters (2020) 31:381–392 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 28, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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