Timeless principles of social marketing communication : a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea
Seongwon Choi and Thomas Powers
| Year of publication: |
2023
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|---|---|
| Authors: | Choi, Seongwon ; Powers, Thomas L. |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 1, p. 82-99
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| Subject: | COVID-19 | Health communication | Marketing history | Pandemic | Social marketing | Spanish flu | Coronavirus | Epidemie | Epidemic | Social Marketing | Spanien | Spain | Südkorea | South Korea | Gesundheitspolitik | Health policy | Infektionskrankheit | Infectious disease | Marketingmanagement | Marketing management | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-03-2022-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536226