Timing of adaptive Web personalization and its effects on online consumer behavior
Shuk Ying Ho; David Bodoff; Kar Yan Tam
| Year of publication: |
2011
|
|---|---|
| Authors: | Ho, Shuk Ying ; Bodoff, David ; Tam, Kar Y. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 22.2011, 3, p. 660-679
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383501