Tired or inspired : a conceptual model for using regenerative Artificial Intelligence to create context, user, and time-aware individualized shopping guidance
Russell J. Zwanka and Marcel M. Zondag
| Year of publication: |
2024
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|---|---|
| Authors: | Zwanka, Russell J. ; Zondag, Marcel M. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 3, p. 267-278
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| Subject: | Artificial intelligence | consumer marketing | grocery | nudging | recommender systems | regenerative AI | retail operations | shopper marketing | shoppers | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Personalisierung | Personalization | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2023.2266897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575052