To ally of not to ally and why high-reputation firms can gain reputation from selecting lower-reputation partners
Anne Norheim-Hansen
| Year of publication: |
2017
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|---|---|
| Authors: | Norheim-Hansen, Anne |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 11.2017, 2, p. 227-250
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| Subject: | alliance partner selection | decision process | environmental credibility | environmental reputation | exploratory multiple case study | international cooperation | managing director | Norway | reputation asymmetry | reputation spillovers | strategic alliance | Strategische Allianz | Strategic alliance | Reputation | Firmenimage | Corporate reputation | Norwegen |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813193