To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Xiaoping Fan; Feng Liu; Jia Zhang
| Year of publication: |
2013
|
|---|---|
| Authors: | Fan, Xiaoping ; Liu, Feng ; Zhang, Jia |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012/13, 3, p. 199-221
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Handel | Online retailing | Firmenimage | Corporate reputation | Social Web | Social web | Website |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746615