To be or not to be equal : the impact of pride on brands associated with dissociative out-groups
Yue Lu, Zhanqing Wang, Defeng Yang and Nakaya Kakuda
| Year of publication: |
2022
|
|---|---|
| Authors: | Lu, Yue ; Wang, Zhanqing ; Yang, Defeng ; Kakuda, Nakaya |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 1, p. 127-148
|
| Subject: | Brand association | Brand attitude | Dissociative out-group | Egalitarianism | Pride | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2020-2889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798139