To be or not to be green : exploring individualism and collectivism as antecedents of environmental behavior
Yoon-Na Cho; Anastasia Thyroff; Molly I. Rapert; Seong-Yeon Park; Hyun Ju Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Cho, Yoon-na ; Thyroff, Anastasia ; Rapert, Molly Inhofe ; Park, Seong-yeon ; Lee, Hyunju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1052-1059
|
| Subject: | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Individualismus | Individualism | Kollektivismus | Collectivism | Öko-Marketing | Green marketing | USA | United States | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755358